Advertisement campaigns are very important when it comes to the popularity and publication of a product. There are many messages we can decipher when studying campaign ads. The advertisement is more than just the picture itself. The caption at the bottom tells us that this product will super charge us up with electrolyes, carbs and everything else gatorade has to offer when drinking it. The fact that Michael jordan is on the cover certifies that this product is definitely used by elite athletes. Lastly, notice his positioning, how high he is, how fit he is. This also gives us the impression that by drinking gatorade we are on our way to performing like a pro.
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