1. Amateurish or "homegrown" TV and advertisements give people a sense of realism, or rather something to relate to. Subconsciously we are able to to this type of TV and ads because of the fact that it is not professionally produced, and not necessarily done up with all the glamor, hype and superficiality it usually entails. Think about the difference in production of the two; the action, the graphics, the professionalism. Professional production puts us in a fantasy, a place of euphoria. regular tv shows tend to stick to more plots that deal with everyday issues. With that being said the production will fluctuate, as it does in all aspects TV and Advertising.
2. I tend to use facebook. The reason facebook is so much more successful because of the way it came on the scene of social networking sites. When facebook first hit the web, users were not able to sign up unless they were in college or had a college email address. This is what separated it from myspace and other sites. Because it was only offered to college students, any non college students were unable to sign up. This made it exclusive. People who could join loved it, and people who couldn't were curious about it. As it grew more popular the site opened its services to all and any users, causing it to expand to an even greater population, the entire world.
3. Transparency is important in both on and offline, Online transparency is much more imperative because the parties are not physically present, which eliminates any chances of direct inference of the situation. Offline, people can directly interact, decipher and simulate with any situation. So transparency is important in both areas, but differs in degree of importance as well.
2. I tend to use facebook. The reason facebook is so much more successful because of the way it came on the scene of social networking sites. When facebook first hit the web, users were not able to sign up unless they were in college or had a college email address. This is what separated it from myspace and other sites. Because it was only offered to college students, any non college students were unable to sign up. This made it exclusive. People who could join loved it, and people who couldn't were curious about it. As it grew more popular the site opened its services to all and any users, causing it to expand to an even greater population, the entire world.
3. Transparency is important in both on and offline, Online transparency is much more imperative because the parties are not physically present, which eliminates any chances of direct inference of the situation. Offline, people can directly interact, decipher and simulate with any situation. So transparency is important in both areas, but differs in degree of importance as well.
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